Website Tracking allows you to track which web pages have been visited by e-mail visitors on your entire website. As soon a user clicks on a link in your email message, all subsequent visits on web pages will be registered by the system. It is necessary to insert code on each web page, which you would like to monitor. You can create this code by clicking on Website Tracking in the main navigation menu.
This data is automatically added to Tracking databases
and is immediately available for sending targeted offers. Have a look at the DynamicText tutorial for more information. You can use this data to send targeted e-mails to recipients, who
- have visited a specific web page once or several times
- have not visited a specific web page or your website for a while.
To send targeted e-mails, have a look at the DynamicText tutorial.