What is a dedicated IP address?
A dedicated IP address is your own private unique identifier used to send your emails. It can be compared to the return address of a postal item. Some recipients will take a look at this address to decide if they accept your emails or not.
A dedicated IP address has never been used before. Because of this you do not run the risk of being blacklisted by any of the internet service providers. A dedicated IP address guarantees that your email delivery will not interfere with other users and it will give you a slightly higher delivery rate.
This option is recommended for all users who need the highest delivery rate for their newsletters.